How how to use social media audience cross-selling to grow their audience?

When you watch a YouTube video, you will notice that all the content creators include their social media profile links in the description box and even ask the viewers to check the rest of their social media channels and follow them on the other platforms. Have you ever asked yourself why?

You're mistaken if you think they only do that to increase their audience on the rest of the social media. That is just the tip of the iceberg! When you underestimate the power of cross-selling on social media, one of the most effective marketing techniques, you miss an ample opportunity!

What is social media cross-selling?

Social media cross-selling isn't just about driving direct sales from social media but also indirect sales and value through the different platforms using indirect techniques that help increase the audience's engagement and retention.

So, as I mentioned in the introduction, when you see a YouTube video, the YouTuber will add a call to action (CTA) to drive traffic to the rest of the social media platforms. By doing so, along with using the right content strategy for every platform, they increase the number of impressions, engagement, retention rate, and followers. What they focus on the most is the conversion rate (turning the audience into customers). It is like a consumer behaviour influence technique, which I will explain in detail.

We can agree that cross-selling on social media is about more than just increasing the number of followers, and I will explain why.

Consumer behaviour influencing techniques

Have you ever heard of Retargeting?

Retargeting is a technique used by brands to drive more sales. Have you ever noticed that when you visit Amazon or any other online shop, their ads suddenly keep popping up on every website or blog you visit? You can even see the items that you checked recently and relevant products. 
Eventually, you find yourself making a purchase! 
Well, that is Retargeting! It is one of the most effective ways to influence consumer behaviour!

I will not go over the technical details and how it is done, but this is an example to demonstrate how this affects consumer behaviour.

The same happens when you follow the same content creator on different social media channels. You will see their content every time you go on social media, whether it's YouTube, Instagram, Facebook, etc.

Seeing them and watching their content will turn it into a habit. It is like becoming addicted to their content.

This technique helps them increase engagement and retention rates. It simply means that their content will be watched more frequently, which reflects directly on their stats.

Why is cross-selling on social media very lucrative?

When you are a junior content creator with negligible social media followers, your main goal is to grow your audience.
On the other hand, you need to establish credibility before you can recommend, promote, or even sell products. 

Social media cross-selling helps you tackle these points simultaneously.

On the other hand, brands are not very interested in working with micro-influencers. Although it is an excellent opportunity for them to pay less for the sponsorship offer, they are more interested in macro-influencers.

They are interested in working with macro-influencers because of their number of followers, their engagement rate, their post reach, and the conversion rate they get when promoting a product on their channel.

Did you know that influencers get paid per post per platform?

Each social media influencer has a rate for each post, depending on the platform, the number of followers (micro or macro) and their niche. Instagram influencers make more money than Facebook influencers due to the demographics and audience targeting for each brand.

Influencers promote and sell their brands and services on their channels

These days, many influencers have different money-generation channels. That's why many of them combine the Influencer and Business owner titles.

Again, once they launch a business, like a coaching business, they know an audience is willing to purchase their product or service. 

Could a content creator establish trust with the audience, grow their community, and sell their services and products quickly without using social media cross-selling?

Because of the practical and fast-paced results, numerous content creators spend time customizing their content for different social media platforms to create a unique experience for each platform because they know how it can boost their results.

Will you start using cross-selling on social media to grow your audience?